People are getting more social and more altruistic. That’s the simple part of the takeaway from Nielsen SVP of consumer insights and analytics Radha Subramanyam‘s presentation at paidContent Advertising. Here are some of the highlights on the ever-growing, ever-changing social landscape:

Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the opportunities ahead—in particular, in mobile advertising. Half of marketers in the U.S. now have mobile in their marketing plans. But, he said, mobile is still best in a…

ZenithOptimedia has revised its ad spend forecast upward for the U.S. and Europe, while the internet is poised to grow 13.1 percent in 2010 and gain another 16.1 percent year-over-year in 2011. In the U.S., mobile ad spending and social media ad spending have had a particularly strong impact on…

People love to debate the merits of free vs. paid content. But overlooked in all this is the cost of access to that content—that’s where the action is. We’re paying more than we ever have to receive our movies, news and music, according to Forrester analyst James McQuivey. Here’s his…

If 2009 in the digital-media world needed a title, you could argue it would likely be something to the effect of: “Social media goes mainstream.” Indeed, it’s no secret that social media is a huge force these days, but big questions remain about how companies – even the biggest, buzziest…

The results of the latest round of Indian Readership Survey is out and here’s a compilation of how some of the most popular English newspapers and magazines fared. All figures in this story are all-India average issue readership. Of the 25 English newspapers covered by this round, 12 registered an…

Four themes more or less dominated an interesting panel discussion on media and entertainment at the India Economic Summit of the World Economic Forum yesterday. 1) India is underadvertised. The country’s ad spends to GDP ratio is 0.55, while the global average is 0.86 and in the US, it’s 1.18…

So far, in our exclusive paidContent:UK/Harris Interactive poll, we’ve learned that only five percent of regular news site users would pay if their favorite haunt started charging, and that readers would prefer to subscribe annually (Thursday’s final installment: will bundling a newspaper subscription help?). But the all-important question is: how…

Day two in our exclusive paidContent:UK/Harris Interactive poll shows that more than half of those surveyed prefer a long-term subscription, not micropayments or day passes. Details here.

If Rupert Murdoch thinks readers will pay to read his websites, maybe he should think again. Exclusive research commissioned by paidContent:UK from Harris Interactive shows that most readers would run a mile. —If their favourite news site begins charging for access to content, three quarters of people would simply switch…

India’s mobile phone companies added 14 million subscribers in July, up from 12 million additions in June, according to data from India’s telecom regulator. In January this year, India added 15 million mobile phone subscribers, the most ever. The country now has a total of 479.04 million telecom subscribers, of…

Deficient rainfall this monsoon season and the resultant slump in demand in sectors that are key advertisers will adversely impact earnings of media firms and may have a disproportionately negative impact on media stocks, Kotak Institutional Equities said in a report today. India’s meteorological department yesterday lowered its rainfall estimates…

Following our analysis of Social Media Deals, we’ve pleased to announce our first Online Advertising Deals Report, charting activity in venture capital and mergers & acquisitions from Q107 to Q208. This sector continues to drive online content, reaching annual revenues of $600-800 billion. The 48-page report breaks down these investments…