Amanda Natividad
Sep 15, 2011 9:05 AM
Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the opportunities ahead—in particular, in mobile advertising. Half of marketers in the U.S. now have mobile in their marketing plans. But, he said, mobile is still best in a…
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Advertising, Marketing, Mobile, Research & Metrics, Metrics, Research, Events, ContentNext Events, paidContent Advertising, emarketer, geoff ramsey
Sruthijith KK
Nov 25, 2009 5:40 AM
The results of the latest round of Indian Readership Survey is out and here’s a compilation of how some of the most popular English newspapers and magazines fared. All figures in this story are all-India average issue readership. Of the 25 English newspapers covered by this round, 12 registered an…
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Advertising, Media & Publishing, Magazines, Newspapers, Research & Metrics, Metrics, Research, Countries, Asia, India
Sruthijith KK
Nov 10, 2009 11:18 AM
Four themes more or less dominated an interesting panel discussion on media and entertainment at the India Economic Summit of the World Economic Forum yesterday. 1) India is underadvertised. The country’s ad spends to GDP ratio is 0.55, while the global average is 0.86 and in the US, it’s 1.18…
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Legal, Policy, Research & Metrics, Metrics, Research
Sruthijith KK
Oct 12, 2009 2:32 AM
Most English dailies in India registered a drop in circulation during January-June 2009, according to figures from the Audit Bureau of Circulations (ABC). Of the 52 editions of various dailies that were surveyed, only seven, including two editions of the same newspaper, registered a higher circulation compared with the previous…
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Advertising, Media & Publishing, Newspapers, Research & Metrics, Metrics, Countries, Asia, India
Sruthijith KK
Oct 12, 2009 12:12 AM
A week after Yahoo (NSDQ: YHOO) splashed India’s top newspapers with its bright yellow house colour in a high voltage ad campaign, it has emerged that its email service has lost its status as the most popular email service in India to Gmail, rival Google (NSDQ: GOOG) Inc.‘s email service.…
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Research & Metrics, Metrics, Companies, Google, Yahoo
Sruthijith KK
Aug 21, 2009 7:38 AM
India’s mobile phone companies added 14 million subscribers in July, up from 12 million additions in June, according to data from India’s telecom regulator. In January this year, India added 15 million mobile phone subscribers, the most ever. The country now has a total of 479.04 million telecom subscribers, of…
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Research & Metrics, Metrics, Research, Technologies / Formats, Broadband, Countries, Asia, India
Sruthijith KK
Aug 21, 2009 4:20 AM
Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) reached an agreement last month under which Yahoo Search will be replaced by Microsoft’s Bing sometime in 2010. According to Komli Media’s analytics platform Vizisense, the combined share of search traffic from India for Yahoo and Microsoft in July is only 8.49%, compared…
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Research & Metrics, Metrics, Companies, Google, Microsoft, Yahoo
Sruthijith KK
Aug 18, 2009 2:06 AM
In July, on the back of reports that companies are gradually coming back to the hiring market, candidates spent a lot of time on job portals, data from Komli Media’s Vizisense shows. The top web portal, Naukri.com, saw an 8.52% growth in traffic, compared with June. Due to a 1…
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Research & Metrics, Metrics, Countries, Asia, India
Sruthijith KK
Jul 24, 2009 7:57 AM
Vizisense, an audience measurement tool from digital marketing firm Komli Media, has launched monthly rankings of websites based on traffic from India, and the first edition throws up some interesting results. Gmail is just a million unique users short of overtaking Yahoo (NSDQ: YHOO) Mail, a much older web-based email…
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Advertising, Research & Metrics, Metrics, Countries, Asia, India
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