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Sep 29, 2011 7:52 PM
Facebook has had a lot of scrutiny over how it uses information about you to market to you—something that has only been heightened the introduction of “frictionless” sharing launched at this year’s f8 developer conference. Well, get ready for more. Carolyn Everson, Facebook’s global VP of marketing solutions, said at…
Posted In: Advertising, Marketing, Social Media, Community, Events, ContentNext Events, paidContent Advertising, Companies, Facebook, carolyn everson, staci kramer
Sep 27, 2011 12:14 PM
Tomorrow Amazon (NSDQ: AMZN) holds a major launch event and will likely unveil its first tablet, according to TechCrunch named the Kindle Fire. To date, everyone bar Apple (NSDQ: AAPL) has failed with tablet launches. If Amazon mimics Apple then its tablet will fail too. Apple has too many economies…
Posted In: Apps, Gadgets, Tablets, Marketing, Mobile, Companies, Amazon, Kindle, Apple, iPad, Google, Microsoft
Sep 15, 2011 11:10 PM
We’ve just wrapped up our paidContent Advertising conference in New York, a day jam-packed with discussions about ad exchanges, paid content, brands and social media, mobile advertising, and much more. If you missed the event—or if you just want to brush up on the details—check out our full coverage below:
Posted In: Advertising, Marketing, Events, ContentNext Events, paidContent Advertising
Sep 15, 2011 9:05 AM
Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the opportunities ahead—in particular, in mobile advertising. Half of marketers in the U.S. now have mobile in their marketing plans. But, he said, mobile is still best in a…
Posted In: Advertising, Marketing, Mobile, Research & Metrics, Metrics, Research, Events, ContentNext Events, paidContent Advertising, emarketer, geoff ramsey
Sep 9, 2011 3:50 PM
With newspaper revenues in a downward spiral in the U.S., it’s easy to forget that there’s one area where daily tabloids and broadsheets are still thriving: India. While the NYTimes.com’s new India Ink blog is an online only, it does suggest that western publishers may look to the large Indian…
Posted In: Advertising, Marketing, Media & Publishing, Newspapers, Social Media, Companies, New York Times, Countries, Asia, India
Sep 9, 2011 5:00 AM
We’re putting the final touches on our one-day, single-stage event, paidContent Advertising: Emerging Business Models program, September 15 in New York and wanted to share with you some exciting new additions: We’ve added a must-see session featuring top digital creatives Michael Lebowitz and Ty Montague, moderated by MediaLink LLC President…
Posted In: Advertising, Marketing, Events, ContentNext Events
Sep 6, 2011 2:31 PM
Yesterday the New York Times ran an article that addresses what is becoming a rather serious issue in the local online marketing space. The issue is around just how easy it is for someone to get a Google (NSDQ: GOOG) Places listing tagged as “Permanently Closed”. Now, in a world…
Posted In: Advertising, Local, Marketing, Companies, Google, New York Times
Aug 29, 2011 12:00 PM
Follow us on Twitter. Like us on Facebook. And soon enough we’ll start seeing +1 or circle us on Google+. I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for…
Posted In: Marketing, Social Media, Companies, Facebook, Google, Twitter
Jan 18, 2011 9:34 AM
Hyderabad-based digital marketer Ybrant Digital took a break from its international shopping spree last year, but it says its looking to buy again. The company has raised $48 million in debt and equity to help further its international presence. In addition to acquisitions, Ybrant wants to use the proceeds to…
Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Venture Capital, Countries, Asia, India, asia pacific capital, icici bank, oak india investments, oak investment partners, ybrant digital
Nov 22, 2010 5:47 PM
Blyk, the mobile ad company that started as a “free” MVNO for 16-24 year-olds, may have found its original business model hard to execute in Europe, but it didn’t give up on it altogether: it has now launched services in India, partnering with local operator Aircel. And once again, it…
Posted In: Advertising, Marketing, Mobile, Companies, Airtel, Vodafone, Countries, Europe, UK, Asia, India
Aug 16, 2010 9:07 AM
Search engine and portal operator Lycos has been sold to Indian digital marketing firm Ybrant Digital by South Korea’s Daum Communications for $36 million. That’s significantly less than the $95 million Daum paid for Lycos in 2004. The agreement calls for Ybrant to purchase all of Daum’s stock in Lycos…
Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Search, Companies, Terra Lycos, Countries, Asia, Korea, India, daum communications, lycos, ybrant digital
Jun 10, 2010 10:33 AM
Indian ad net Komli Media has acquired Australian online rep firm PostClick. The deal is intended to expand Komli’s reach across the Asia Pacific region, which still has a lot of potential for online ad spending to grow. The combination of Komli and PostClick gives the two companies a reach…
Posted In: Advertising, Marketing, Countries, Australia & New Zealand, Asia, India, komli, postclick
Apr 4, 2010 8:30 AM
Matt Silk is the SVP of Waterfall Mobile, a San Francisco-based digital-messaging company. Location-based services are getting an enormous amount of attention lately, with the launch of Google’s Near Me Now for mobile and other high-profile announcements. As a mobile executive, I am thrilled that this idea – once literally…
Posted In: Features, Guest Voices, Marketing, Mobile, Companies, Google
Jan 6, 2010 2:09 PM
If 2009 in the digital-media world needed a title, you could argue it would likely be something to the effect of: “Social media goes mainstream.” Indeed, it’s no secret that social media is a huge force these days, but big questions remain about how companies – even the biggest, buzziest…
Posted In: Advertising, Marketing, Media & Publishing, Magazines, Online News, Research & Metrics, Research, Social Media
Oct 13, 2009 4:54 AM
After those somewhat derivative TV ads, the next stage in Yahoo’s effort to drive awareness of its new personalisation features is Yodel Studio, an engagement marketing campaign aiming to “give the yodel back to the people”. In sound stages erected at London’s Covent Garden, New York’s Times Square and Mumbai’s…
Posted In: Advertising, Marketing, Companies, Yahoo
Jul 27, 2009 3:02 PM
UK-based 2ergo, a mobile marketing company, has acquired UK-based Activemedia Technologies Group, which is focused on the mobile ticketing and coupon market, serving the UK, India and Southeast Asia. Terms of the deal were not disclosed, however, 2ergo said Activemedia employs more than 50 people in London, New Delhi and…
Posted In: Advertising, Marketing, Mobile, Technologies / Formats, SMS, Companies, Countries, Europe, UK, Asia
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