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Leading Voices
Building A Social Network In A Facebook And Twitter World

Feb 2, 2010 12:13 PM

Geoff Cook is the CEO of myYearbook, a social network built around meeting new people. He also founded EssayEdge and ResumeEdge and sold them to The Thomson Corporation. You can’t go an entire day without encountering Facebook and Twitter – even if you don’t have an account. Whether you ride…

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Posted In: Features, Leading Voices, Social Media, Community, Companies, Facebook, News Corp., MySpace

Leading Voices
Rethinking The Ad Agency Model: Partners In Business, Rather Than Service Providers

Nov 25, 2009 4:18 AM

Alok Kejriwal is a digital entrepreneur based in Mumbai. He is the CEO and co-founder of games2win.com. Whenever I see the success of Vodafone’s Zoozoos being celebrated or the iconic advertising that almost created brands from scratch (like Onida), I am bewildered about the context of the celebration. It’s almost…

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Posted In: Features, Leading Voices

Leading Voices
How Content Creators Can Benefit From Piracy

Nov 2, 2009 7:00 AM

Alok Kejriwal is a digital entrepreneur based in Mumbai. He is the CEO and co-founder of games2win.com. Every time I listen to my iPod, I remember Napster. The record industry treated Napster like the Taliban of Piracy—they sued, fought and closed it down. But wasnn’t Napster actually ‘iTunes’ way before…

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Posted In: Features, Leading Voices

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