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WPP’s Sir Martin To Olympic Committee: Embrace YouTube Or Lose Your Audience

Oct 5, 2009 11:11 PM

With the 2016 Olympic Games all squared away and set for Rio de Janeiro, members of the International Olympic Committee could get down to more serious business—such as how to handle the issue of online video. WPP Group CEO Sir Martin Sorrell had some very simple ideas for the IOC…

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Posted In: Advertising, Entertainment, Sports, Digital Olympics, Media & Publishing, TV, Social Media, Video, Companies, WPP, Countries, Europe

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