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paidContent 2012, NYC: New Speakers; Last Chance For Early Registration

Jan 13, 2012 5:00 AM

Our acclaimed one-day event, paidContent 2012, returns to The TimesCenter in New York City on March 1. Now in its third year, paidContent 2012 is where we look at the most pressing issues and opportunities in digital media—what’s happening now, what’s to come, and what it all means at the…

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Posted In: Advertising, Entertainment, Events, ContentNext Events, paidContent 2012

What’s Coming In 2012

Jan 3, 2012 1:23 AM

Last week, the paidContent staff analyzed the sectors we cover most, highlighting the key people, companies and trends to watch in 2012. Some key topics: Apple (NSDQ: AAPL), internet TVs, publishing, advertising, legal and the age of ubiquity. Below, links to our coverage:

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Posted In: Advertising, Entertainment, Features, Legal, Regulatory, EC, Media & Publishing, ContentNext Announcements, Companies, Apple, coming in 2012

Angry Birds Aside, Think Globally, Act Locally When It Comes To Mobile Apps

Oct 3, 2011 6:36 AM

There’s no question that apps have become a global phenomenon in the mobile world—and who doesn’t want to catapult a cute red bird onto some logs to kill a pig? But not all apps are as wildly successful as Angry Birds. So just as importantly, when it comes to what…

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Posted In: Advertising, Local, Apps, Entertainment, Games, Mobile, Research & Metrics, Research, Companies, Apple, iPhone, Google, Android, Nokia, RIM, Countries, Europe, Norway, Latin America, Canada, Asia, Korea, Japan, India, China, angry birds, distimo

paidContent Advertising Video: Everson: No Facebook Mobile Ads For Now

Sep 29, 2011 7:52 PM

Facebook has had a lot of scrutiny over how it uses information about you to market to you—something that has only been heightened the introduction of “frictionless” sharing launched at this year’s f8 developer conference. Well, get ready for more. Carolyn Everson, Facebook’s global VP of marketing solutions, said at…

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Posted In: Advertising, Marketing, Social Media, Community, Events, ContentNext Events, paidContent Advertising, Companies, Facebook, carolyn everson, staci kramer

Our Next Conference: paidContent Entertainment, Nov. 3, Hollywood

Sep 29, 2011 3:15 PM

At paidContent Entertainment: Everything Everywhere on November 3rd in West Hollywood, we’re once again bringing together industry leaders, disruptors, creators, distributors and investors to get an incisive look at the state of entertainment and media today. When TV Everywhere is a catchphrase, more devices are connected to each other and…

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Posted In: Advertising, Entertainment, Events, ContentNext Events, paidContent Entertainment

paidContent Advertising Video: Flipboard’s McCue Wants To Paginate The Web

Sep 28, 2011 6:00 AM

One of iPad’s flagship apps wants to help publishers sell ads by flipping back to familiar old print rules. “One of the big problems with the web is that it scrolls,” Flipboard CEO Mike McCue told our recent paidContent Advertising conference. » Watch the video of McCue’s Q&A with paidContent UK…

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Posted In: Advertising, Apps, Media & Publishing, Magazines, Online News, Social Media, News Sharing, Events, ContentNext Events, paidContent Advertising, Companies, Apple, iPad, iPhone, flipboard, mike mccue, robert andrews

paidContent Advertising Video: Levinsohn: Yahoo Doing Better Than You Think

Sep 27, 2011 5:00 AM

Given the recent news of Carol Bartz’s departure as CEO, a Q&A with EVP of Americas Ross Levinsohn couldn’t have come at a more opportune moment. He took the stage at paidContent Advertising conference for his first post-Bartz appearance, addressing efforts with Microsoft (NSDQ: MSFT) and AOL (NYSE: AOL) to…

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Posted In: Advertising, Events, ContentNext Events, paidContent Advertising, Companies, News Corp., Yahoo, ross levinsohn, staci kramer

paidContent Advertising: The Video Review In 338 Seconds

Sep 20, 2011 6:38 PM

Last week’s paidContent Advertising conference in New York was so full of excellent speakers with news and info that even I’m still catching up. Luckily, I have great colleagues and some good tools. In addition to the thorough coverage by Team paidContent on our sites and some full-length session videos…

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Posted In: Advertising, Events, ContentNext Events, paidContent Advertising

@ pcAds: Our Full Coverage

Sep 15, 2011 11:10 PM

We’ve just wrapped up our paidContent Advertising conference in New York, a day jam-packed with discussions about ad exchanges, paid content, brands and social media, mobile advertising, and much more. If you missed the event—or if you just want to brush up on the details—check out our full coverage below:

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Posted In: Advertising, Marketing, Events, ContentNext Events, paidContent Advertising

@ pcAds: Social Media Is Growing, Becoming More Helpful

Sep 15, 2011 1:36 PM

People are getting more social and more altruistic. That’s the simple part of the takeaway from Nielsen SVP of consumer insights and analytics Radha Subramanyam‘s presentation at paidContent Advertising. Here are some of the highlights on the ever-growing, ever-changing social landscape:

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Posted In: Advertising, Research & Metrics, Research, Social Media, Events, ContentNext Events, paidContent Advertising, nielsen, radha subramanyam

@ pcAds: Mobile Ad Spend Is Exploding But It’s Not The Silver Bullet

Sep 15, 2011 9:05 AM

Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the opportunities ahead—in particular, in mobile advertising. Half of marketers in the U.S. now have mobile in their marketing plans. But, he said, mobile is still best in a…

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Posted In: Advertising, Marketing, Mobile, Research & Metrics, Metrics, Research, Events, ContentNext Events, paidContent Advertising, emarketer, geoff ramsey

Follow paidContent Advertising Live Stream Today

Sep 14, 2011 6:30 PM

Update: We’ve just kicked off the conference and our live stream is available here. Some of the best minds will gather Thursday in New York for paidContent Advertising: Emerging Business Models, the first major conversation about advertising following a summer—and a first week back— than was more active than any…

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Posted In: Advertising, Events, ContentNext Events, paidContent Advertising, Companies, Facebook, Google, Yahoo

NYTimes.com Launches English-Language India News Blog

Sep 9, 2011 3:50 PM

With newspaper revenues in a downward spiral in the U.S., it’s easy to forget that there’s one area where daily tabloids and broadsheets are still thriving: India. While the NYTimes.com’s new India Ink blog is an online only, it does suggest that western publishers may look to the large Indian…

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Posted In: Advertising, Marketing, Media & Publishing, Newspapers, Social Media, Companies, New York Times, Countries, Asia, India

paidContent Advertising In NYC, Sept. 15: New Sessions, Speakers

Sep 9, 2011 5:00 AM

We’re putting the final touches on our one-day, single-stage event, paidContent Advertising: Emerging Business Models program, September 15 in New York and wanted to share with you some exciting new additions: We’ve added a must-see session featuring top digital creatives Michael Lebowitz and Ty Montague, moderated by MediaLink LLC President…

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Posted In: Advertising, Marketing, Events, ContentNext Events

How Bartz Didn’t Help Yahoo Mobile

Sep 6, 2011 9:00 PM

From her moment signing on as CEO, to the moment she informed her staff of her dismissal via an iPad, mobile has been a persistent force during Bartz’s tenure at Yahoo (NSDQ: YHOO). And not always for the best: the company has found it a challenge to find its place…

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Posted In: Advertising, Mobile, Search, carol bartz

Does Google Only Listen If The New York Times Calls Them Out?

Sep 6, 2011 2:31 PM

Yesterday the New York Times ran an article that addresses what is becoming a rather serious issue in the local online marketing space. The issue is around just how easy it is for someone to get a Google (NSDQ: GOOG) Places listing tagged as “Permanently Closed”. Now, in a world…

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Posted In: Advertising, Local, Marketing, Companies, Google, New York Times

India Ad Net Komli Raises $15 Million For Regional Expansion

Jan 19, 2011 9:21 AM

Following two fairly big acquisitions designed to expand its regional presence, Indian ad network Komli is preparing to do some deals. The Mumbai-based company, formerly the parent of supply side platform PubMatic, has raised a $15 million round led by Norwest Venture Partners (NVP). Previous backers, Nexus Venture Partners and…

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Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, Countries, Asia, India, helion venture partners, komli, nexus venture partners, norwest venture partners

India Digital Marketer Ybrant Raises $48 Million Financing

Jan 18, 2011 9:34 AM

Hyderabad-based digital marketer Ybrant Digital took a break from its international shopping spree last year, but it says its looking to buy again. The company has raised $48 million in debt and equity to help further its international presence. In addition to acquisitions, Ybrant wants to use the proceeds to…

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Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Venture Capital, Countries, Asia, India, asia pacific capital, icici bank, oak india investments, oak investment partners, ybrant digital

Blyk Pairs With Aircel For Ads In India, Returns To Free Rewards

Nov 22, 2010 5:47 PM

Blyk, the mobile ad company that started as a “free” MVNO for 16-24 year-olds, may have found its original business model hard to execute in Europe, but it didn’t give up on it altogether: it has now launched services in India, partnering with local operator Aircel. And once again, it…

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Posted In: Advertising, Marketing, Mobile, Companies, Airtel, Vodafone, Countries, Europe, UK, Asia, India

Indian Ad Net Komli Buying Ethnic Minority Marketer Indoor Media

Oct 7, 2010 5:30 AM

Indian online advertising network Komli is buying Indoor Media, a UK-based firm helping clients market to ethnic minorities, in its latest international expansion (announcement).

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Countries, Asia, India, indoor media, komli

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