http://contentsutra.com/rss/topic/games2win/ contentSutra news watch | Games2Win India’s Digital News Monitor 2012-02-09T20:12:00Z Copyright (c) 2012, contentSutra ExpressionEngine http://contentsutra.com/images/site/logo_cs_secondary.png Games2Win launches Ad Gaming Network; AOL To Launch Advertising.com tag:contentnext.com,2008-07-09:article/419-games2win-launches-ad-gaming-network-aol-to-launch-advertisingcom 2008-07-09T19:46:06Z 2008-07-09T19:50:06Z Cerius Shah http://contentsutra.com/member/57/ contentSutra http://contentsutra.com/ Copyright (c) 2008, contentSutra —- Games2Win has announced the launch of its gaming ad network called Inviziads. The service requires developers to integrate the ad code along with the game and as the game gets shared, monetizes the inventory through pre-rolls. The network currently has AddictingGames.com on board which WAT reports has over 10 million unique gamers. We had recently covered Tyroo launching an ad-gaming network with tie-ups including Miniclip.com amongst others.

—- AOL (NYSE: TWX) is in the process of launching its ad-network Advertising.com reports Medianama. The launch is expected to be in August or September although AOL has declined to comment. Is it just me or there seem to be more vertical ad networks around than inventory rich serviceable publishers?

]]> —- Games2Win has announced the launch of its gaming ad network called Inviziads. The service requires developers to integrate the ad code along with the game and as the game gets shared, monetizes the inventory through pre-rolls. The network currently has AddictingGames.com on board which WAT reports has over 10 million unique gamers. We had recently covered Tyroo launching an ad-gaming network with tie-ups including Miniclip.com amongst others.

—- AOL (NYSE: TWX) is in the process of launching its ad-network Advertising.com reports Medianama. The launch is expected to be in August or September although AOL has declined to comment. Is it just me or there seem to be more vertical ad networks around than inventory rich serviceable publishers?

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]]> Games2Win Games Launched On Nautanki.tv Network tag:contentnext.com,2008-02-05:article/419-games2win-games-launched-on-nautankitv-network 2008-02-05T11:29:00Z 2008-02-25T08:55:07Z Nikhil Pahwa http://contentsutra.com/member/39/ contentSutra http://contentsutra.com/ Copyright (c) 2008, contentSutra Games2Win, the casual gaming co funded by Clearstone Venture Partners and SVB Financial, has launched flash based casual games on nautanki.tv’s widget network. Nautanki.tv was launched as a video content network, but they’re looking to beyond just video - they claim that their network of over 2500 widgets can also be used for music, games and pdf files. Games2Win, which creates cheeky, topical games around current events - check this one out, doesn’t allow its flash games to be embedded…I wonder why?

]]> Games2Win, the casual gaming co funded by Clearstone Venture Partners and SVB Financial, has launched flash based casual games on nautanki.tv’s widget network. Nautanki.tv was launched as a video content network, but they’re looking to beyond just video - they claim that their network of over 2500 widgets can also be used for music, games and pdf files. Games2Win, which creates cheeky, topical games around current events - check this one out, doesn’t allow its flash games to be embedded…I wonder why?

]]> Games2Win Launches CT Racer On Indiagames' Games On Demand tag:contentnext.com,2008-01-08:article/419-games2win-launches-ct-racer-on-indiagames-games-on-demand 2008-01-08T10:50:00Z 2008-01-08T10:57:45Z Nikhil Pahwa http://contentsutra.com/member/39/ contentSutra http://contentsutra.com/ Copyright (c) 2008, contentSutra Games2Win has tied up with Indiagames to make CT Racer Online, a community based online racing game they’d launched recently, available on Indiagames’ Games on Demand Service, as per a release. CT Racer is a Hyundai Digital Entertainment game, published by Sega, which had been launched by Games2Win in November last year. Games on Demand is a subscrption based service that allows users to download and play licensed games (with no download cost). Their ISP tie-ups include Airtel, MTNL, VSNL and BSNL, but some of these are region/city specific. The last we heard of ISP tie-ups for the service was way back in November 2006, when Indiagames announced a tie-up with YOU Telecom and a cybercafe program. So has distribution for Games on Demand ceased? UTV has a majority stake (between 56 and 58 percent) in Indiagames, while Games2Win has been funded by Clearstone Venture Partners.

]]> Games2Win has tied up with Indiagames to make CT Racer Online, a community based online racing game they’d launched recently, available on Indiagames’ Games on Demand Service, as per a release. CT Racer is a Hyundai Digital Entertainment game, published by Sega, which had been launched by Games2Win in November last year. Games on Demand is a subscrption based service that allows users to download and play licensed games (with no download cost). Their ISP tie-ups include Airtel, MTNL, VSNL and BSNL, but some of these are region/city specific. The last we heard of ISP tie-ups for the service was way back in November 2006, when Indiagames announced a tie-up with YOU Telecom and a cybercafe program. So has distribution for Games on Demand ceased? UTV has a majority stake (between 56 and 58 percent) in Indiagames, while Games2Win has been funded by Clearstone Venture Partners.

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]]> Games2Win Launches Racing MMOG - CT Racer tag:contentnext.com,2007-11-07:article/419-games2win-launches-racing-mmog-ct-racer 2007-11-07T09:10:00Z 2007-11-07T09:19:21Z Nikhil Pahwa http://contentsutra.com/member/39/ contentSutra http://contentsutra.com/ Copyright (c) 2007, contentSutra Games2Win (G2W) has launched CT Racer, a racing Massively Multiplayer Online Game (MMOG) in collaboration with Japanese gaming company SEGA and Korean company Hyundai Digital. It’s free to play, and will be monetized by allowing gamers to pay for customizing cars, car parts, and adding embellishments like stickers, spoilers, wheelcaps etc. For this G2W has made game cards of Rs. 50 and Rs. 100 available at Cybercafes and youth hangouts. Users can choose to drive in Seoul or Shanghai, and create tournament rooms and groups (like Mumbai vs Delhi). As per the release, the game is live in over 100 cybercafes, with a target of 1000 cybercafes within 6 months; G2W has tied up with Sify for their 225 Game Dromes. [via release]

The game appears to be limited to cybercafes, since I tried to register from home, and couldn’t. Here’s a list of cybercafes. Games2Win appears to be quite active - news updates on CT Racer list rankings,  and the launch of two leagues - the Amateur League and the Pro League. Looks like there’s prize money involved.

]]> Games2Win (G2W) has launched CT Racer, a racing Massively Multiplayer Online Game (MMOG) in collaboration with Japanese gaming company SEGA and Korean company Hyundai Digital. It’s free to play, and will be monetized by allowing gamers to pay for customizing cars, car parts, and adding embellishments like stickers, spoilers, wheelcaps etc. For this G2W has made game cards of Rs. 50 and Rs. 100 available at Cybercafes and youth hangouts. Users can choose to drive in Seoul or Shanghai, and create tournament rooms and groups (like Mumbai vs Delhi). As per the release, the game is live in over 100 cybercafes, with a target of 1000 cybercafes within 6 months; G2W has tied up with Sify for their 225 Game Dromes. [via release]

The game appears to be limited to cybercafes, since I tried to register from home, and couldn’t. Here’s a list of cybercafes. Games2Win appears to be quite active - news updates on CT Racer list rankings,  and the launch of two leagues - the Amateur League and the Pro League. Looks like there’s prize money involved.

]]> @AGI: Casual Gaming Might Not Scale; Advertising Portals On TV Doesn't Help tag:contentnext.com,2007-11-05:article/419-agi-casual-gaming-might-not-scale-advertising-portals-on-tv-doesnt-help 2007-11-05T01:40:01Z 2007-11-05T02:37:53Z Nikhil Pahwa http://contentsutra.com/member/39/ contentSutra http://contentsutra.com/ Copyright (c) 2007, contentSutra During the gaming panel, Vishal Gondal, CEO of Indiagames focused on the need for distribution - Cable TV killed pirated videos because, at Rs. 100, you get all the channels. We can keep crying about revenue share, but someone needs to invest in distribution - which is why they invested in Games on Demand. Monetization is by mining data on consumers - they know which card, how much PC memory, and can provide data to the likes of NVidia.

Kreeda Games CEO Quentin Staes-Polet said that players are spending between Rs. 10 to Rs. 600 per month on clothes and apparels on Dance Mela. They’ll also be monetizing with in-game ads.

Games2Win launched an MMOG last week - a racing game sponsored by Hyundai and published by SEGA. Alok Kejriwal, CEO of Games2win said that one can’t really estimate how advertising online will work out, and how the consumer will respond - when Mobile2win had given projections for Indian Idol, they had grossly underestimated. Some stats: for Bombay Taxi, highest plays came from Norway, while India is 18th on the list.

Zapak has 3 million users (for gaming, not email), and around 70 percent visit the site at least once a week. Asked by Dhruva CEO Rajesh Rao about the difference beween miniclip and Zapak, when content is more or less the same, Rohit Sharma, COO of Zapak said that Zapak is building a brand; since Zapak launched, the India traffic for miniclip increased. Yes, casual gaming might not scale for Zapak, so they’re looking at MMOGs for making money.

More in the extended text

]]> During the gaming panel, Vishal Gondal, CEO of Indiagames focused on the need for distribution - Cable TV killed pirated videos because, at Rs. 100, you get all the channels. We can keep crying about revenue share, but someone needs to invest in distribution - which is why they invested in Games on Demand. Monetization is by mining data on consumers - they know which card, how much PC memory, and can provide data to the likes of NVidia.

Kreeda Games CEO Quentin Staes-Polet said that players are spending between Rs. 10 to Rs. 600 per month on clothes and apparels on Dance Mela. They’ll also be monetizing with in-game ads.

Games2Win launched an MMOG last week - a racing game sponsored by Hyundai and published by SEGA. Alok Kejriwal, CEO of Games2win said that one can’t really estimate how advertising online will work out, and how the consumer will respond - when Mobile2win had given projections for Indian Idol, they had grossly underestimated. Some stats: for Bombay Taxi, highest plays came from Norway, while India is 18th on the list.

Zapak has 3 million users (for gaming, not email), and around 70 percent visit the site at least once a week. Asked by Dhruva CEO Rajesh Rao about the difference beween miniclip and Zapak, when content is more or less the same, Rohit Sharma, COO of Zapak said that Zapak is building a brand; since Zapak launched, the India traffic for miniclip increased. Yes, casual gaming might not scale for Zapak, so they’re looking at MMOGs for making money.

More in the extended text

On the need for spending on advertising, all were thankful that Zapak came along and spent the money. But Kejriwal isn’t sure if offline advertising really helps. Everyone knew indiainfo.com, but nobody went there. Everyone knew Home Trade, but no one knew what it was. So it’s not about advertising a portal, but virality of content. Rohit Sharma of Zapak countered that he needs to invest and get returns, and everyone’s model is different. Someone in the audience asked about violence in games, and the panelists (apart from Rohit Sharma, of course) hoped that Zapak would spend some money on educating parents about the benefits of gaming.

Google (NSDQ: GOOG) sucks a lot of advertising dollars, so dependancy on advertising is scary said Vishal Gondal. Mainly financial institutions, and portals like Shaadi and Naukri are advertising - not very relevant for a gaming site. N one knows how the market is beyond the early adopters. Mohit Anand of Microsoft (NSDQ: MSFT) added that no one knows what will happen when this thing explodes.

How soon before we get some serious traction?
5-6 years appeared to be the consensus.

]]> In-Game Advertising Not Yet A Success, Reliance Entry A Blessing? - Games2Win CEO tag:contentnext.com,2007-10-05:article/419-in-game-advertising-not-yet-a-success-reliance-entry-a-blessing-games2w 2007-10-05T01:19:00Z 2007-10-05T02:13:48Z Anupama Chandrasekaran http://contentsutra.com/member/50/ contentSutra http://contentsutra.com/ Copyright (c) 2007, contentSutra Games2Win CEO Alok Kejriwal has found that online gamers switch off a game sooner than expected when interrupted by in-game advertising. An agencyfaqs interview quotes Kejriwal as saying “...in-game advertising in India will still take maybe a few months to evolve because the consumer has to appreciate that the content is coming free to him because of the advertising.”

Another tit bit in the tete a tete that our readers could be interested in (or should be vary about) is the industry size estimate or should we rather say guesstimate? Kejriwal admits to not being too sure about the size—which I think is really strange considering he is in the industry—but goes on to throw a Rs. 100 crore number as possible cybercafe gaming revenues and another Rs.10 crore to Rs. 20 crore as possible pirated gaming CD sales. As per an IAMAI-IMRB report, the size of the Online gaming industry in India, as of Jan 2007, was around Rs. 21 crores. Revenue accruals from the organized cybercafe market were at Rs.12.17 core. Now, who do we believe?

One last statement of Kejriwal that really cracked me up was his response to Reliance’s entry into his industry. “I think it’s brilliant,” he says (do you believe that?) “When Reliance comes into an industry, it is blessed.” I don’t think any competitor of Reliance would consider it a blessing to be on the opposite team, unless of course the promoters hope to pocket a nice profit by selling their company to the big guys.



]]> Games2Win CEO Alok Kejriwal has found that online gamers switch off a game sooner than expected when interrupted by in-game advertising. An agencyfaqs interview quotes Kejriwal as saying “...in-game advertising in India will still take maybe a few months to evolve because the consumer has to appreciate that the content is coming free to him because of the advertising.”

Another tit bit in the tete a tete that our readers could be interested in (or should be vary about) is the industry size estimate or should we rather say guesstimate? Kejriwal admits to not being too sure about the size—which I think is really strange considering he is in the industry—but goes on to throw a Rs. 100 crore number as possible cybercafe gaming revenues and another Rs.10 crore to Rs. 20 crore as possible pirated gaming CD sales. As per an IAMAI-IMRB report, the size of the Online gaming industry in India, as of Jan 2007, was around Rs. 21 crores. Revenue accruals from the organized cybercafe market were at Rs.12.17 core. Now, who do we believe?

One last statement of Kejriwal that really cracked me up was his response to Reliance’s entry into his industry. “I think it’s brilliant,” he says (do you believe that?) “When Reliance comes into an industry, it is blessed.” I don’t think any competitor of Reliance would consider it a blessing to be on the opposite team, unless of course the promoters hope to pocket a nice profit by selling their company to the big guys.



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]]> STAR Launches Video Portal- Video On The Rocks; Tie-Ups For Games And Travel Search tag:contentnext.com,2007-07-16:article/419-star-launches-video-portal-video-on-the-rocks-tie-ups-for-games-and-tra 2007-07-16T16:46:00Z 2007-07-16T16:52:19Z Nikhil Pahwa http://contentsutra.com/member/39/ contentSutra http://contentsutra.com/ Copyright (c) 2007, contentSutra You’re reading it here first: STAR India has launched a video portal called Video On The Rocks (VOTR). It seems that STAR is banking on premium content - like small clips of Koffee With Karan, the Great Indian Laughter Challenge, music videos and film trailers and clips from TV shows - to drive usage. Sumant Kasliwal, VP Interactive for STAR India has confirmed the launch of the site, saying that VOTR is still in beta, still being developed and they’re around a month away from a formal launch.

Apparently, the idea is for the site to become a destination for short clips of premium content from not just STAR, but other media houses as well. Kasliwal doesn’t believe that the site will cannibalize on Indya on Demand, where they sell full TV shows, saying that VOTR will serve as a sampling site for that content. The site, expectedly, will be monetized with advertising. Users are also allowed to upload videos at VOTR, and hence there’s a risk of copyrighted content being uploaded. While Kasliwal says that they’ll follow the usual procedure of removing content once copyright owners point them out, I don’t think it will be too much of an issue if STAR is able to get the copyright owners on board anyway.

I also noticed that they’ve also launched “Indya Games”, a gaming portal powered by Games2Win. I’m sure Indiagames would have something to say about the name that’s been chosen for the site… Indya.com has also launched a travel meta-search engine powered by Zoomtra.

]]> You’re reading it here first: STAR India has launched a video portal called Video On The Rocks (VOTR). It seems that STAR is banking on premium content - like small clips of Koffee With Karan, the Great Indian Laughter Challenge, music videos and film trailers and clips from TV shows - to drive usage. Sumant Kasliwal, VP Interactive for STAR India has confirmed the launch of the site, saying that VOTR is still in beta, still being developed and they’re around a month away from a formal launch.

Apparently, the idea is for the site to become a destination for short clips of premium content from not just STAR, but other media houses as well. Kasliwal doesn’t believe that the site will cannibalize on Indya on Demand, where they sell full TV shows, saying that VOTR will serve as a sampling site for that content. The site, expectedly, will be monetized with advertising. Users are also allowed to upload videos at VOTR, and hence there’s a risk of copyrighted content being uploaded. While Kasliwal says that they’ll follow the usual procedure of removing content once copyright owners point them out, I don’t think it will be too much of an issue if STAR is able to get the copyright owners on board anyway.

I also noticed that they’ve also launched “Indya Games”, a gaming portal powered by Games2Win. I’m sure Indiagames would have something to say about the name that’s been chosen for the site… Indya.com has also launched a travel meta-search engine powered by Zoomtra.

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