Yahoo Beta Testing OurCity Mashups For Bangalore And Delhi
Yahoo is currently beta testing OurCity, a city based mashups project in Bangalore and New Delhi, reports Techmag [via GigaOm]
There are also local language mashups for Hindi and Kannada which have bookmarks served up by Yahoo owned del.icio.us; photos are (but, of course), from Flickr, City info is from Wikipedia, events from Upcoming.org and answers from, well, Yahoo Answers. Blog content is sourced from Technorati, Delhi Livejournal Community’s Journal, Sampada Online Kannada Community and others.
Well, I’m wondering if this system is open to abuse, particularly the communities that are not entirely in Yahoo’s control or are tag based. Anyway, contextual aggregation is already here…editorial aggregation is next.
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Comments (2)
Feb 5, 2007 10:21 AM
Yahoo seems to be in a big hurry to create more content pages and grab as many eye balls as possible. A portal like yahoo with its sheer size shd be able to command a better content sharing partnership models to allow their users have a much better experience.
Ourcity mashup services seem to be very much inline with their global strategy.. Ourcity could have made sense if it was an integrated service with a single signon. Also a site which takes you away from the base site doesnt really appeal to me… shd see how the audience is going to react to this service..
I wonder if yahoo is degenerating itself to its initial model. remember.. Yahoo started off as a single page from where users could link to other more resourceful websites..
Feb 5, 2007 4:20 PM
Yahoo has been buying off popular web properties - flickr, delicious etc. without any clear cut approach on integrating them seamlessly.
While the above mashup might do well based on ‘interestingness’ & curiosity—I fail to see how this mashup will be really useful for the end user.
If I were a Bangalore resident, what incentive, if any, would I have to visit the bangalore city page ? Look at Flickr photos related to Bangalore ? Puhlease….
Adding shopping / classifieds would make sense—but there would be a stiff competition from Craigslist. Adding Yahoo local to the cities would make the mashup really ‘interesting’.
Yahoo has a lot of muscle and if it finds the right mix, the mashup can end up becoming very popular. If only Yahoo could make sense of all the companies they end up buying..