In a three year deal, Tech Mahindra will provide a mobile content hosting and delivery platform for events organised by UEFA, Europe’s governing body for football. UEFA organises 17 events, including the Euro cup, UEFA Champions League and the UEFA Cup. It’s a three-way sharing agreement with mobile companies, UEFA and Tech Mahindra.
Tech Mahindra will create the platform for content delivery, and integrate it with mobile operator networks. More at Zee News.
I’m interested in the details of the sharing agreement. UEFA looks like it’s going to be the content provider (outsourced?) and I’d like to know how much share it’s getting. There have been instances in the past of content providers getting the short end of the stick.
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