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EMI Music Swaps Chief For Chairman Allen As Trouble Looms

In 2008, Terra Firma hired the guy who ran the company which makes Cillit Bang and Air Wick to turn EMI Music around. But now the record label finds itself seeking a reported £100 million to avoid breaching banking covenants.

So now executive chairman Elio Leoni-Sceti is on his way out; he’s being replaced by Charles Allen, the former CEO of the UK’s top commercial broadcaster ITV (LSE: ITV), on March 31. Allen has chaired the board since January 2009.

EMI, in its announcement, says Leoni-Sceti, who had been CEO of household goods maker Reckitt Benckiser, “has successfully led EMI Music through the first phase of its operational turnaround” - but there’s no explanation for the change, nor what phase two involves. “My job here is now done and it is time for me to move on,” says Leoni-Sceti, who has the cover interview in Management Today.

Indeed, within EMI Group itself, fortunes are looking up - 2008/09 earnings rose 7.4 percent to £1.56 billion, with recorded music (EMI Music) sales up 4.6 percent and music publishing (EMI Music Publishing) up 14.6 percent). The 2009/10 performance is likely to be better, benefitting from Beatles reissues including that Rock Band game.

But Terra Firma last year wrote off 90 percent of the $4.7 billion it spent on EMI in 2007 - ultimately, the label will be on high alert for yet more, wider changes. If Terra Firma loses control of EMI to its financier Citigroup, the bank may yet decide to break up or sell the label.

Leoni-Sceti undid some of the digital moves put in motion prior to his arrival - EMI hired high-profile Cory Ondrejka (Linden Labs) and Doug Merrill (Google) as digital strategy SVP and digital VP, before he bid them goodbye, wiping out digital as a standalone unit, replacing them instead with eight, more junior marketing execs.

Mar 10, 2010 5:59 AM ET

Charles Allen Photo: EMI Music

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Posted In: Industry Moves, Entertainment, Music, Companies, EMI

  • Hi Pranav,

    You can click this link and follow the process to download Jhalak in your mobile. http://mytoday.com/cds-main/gallery/items?cat=applications&sno=2 . Alternately type JHALAK and sms it to 676787

  • Lomesh—when you say " Its possible to do it with MMS and has been tried before but for quite a few reasons including settings, interoperability etc. hasn’t worked much "

    do you imply problems at the user end or the service provider end (photo upload site) ? The reason I ask because I dont understand what 'interoperability' issues may arise at the user end…

    Sidhartha - can you point me to Mytoday's photosharing app. I tried to locate it but wasnt able to do so.

  • Nikhil/Pranav/Lomesh

    This is an interesting discussion. Photosharing/Photo Bloogging on mobile has caught up fast. This service is very helpful and with the number of MObile Phone to a PC ratio on the rise in favour of the the mobile phone and hence people would prefer to access their photo album on their mobile.

    Using an MMS is an expensive affair and emailing is a easy and quick way to share photos without spending anything( Ofcourse you have to pay for GPRS).

    I have been developing such applications for major Phone cos on WAP, J2ME and Symbian based clients for a leading Wireless company in India and have been involved in the mobile field for the last 4 years.

    Lomesh mytoday.com have a similar photosharing application already. Ibibo.com has launched a photo sharing photo blogging application on mobile.

    As far as Mobile Gaming is concerened checke out for this community based free mobile gaming company http://www.hovr.com

  • Pranav/Nikhil,

    We have been working with this for quite some time now. Its possible to do it with MMS and has been tried before but for quite a few reasons including settings, interoperability etc. hasn't worked much. We have also recently developed a Java application called "ClickNShare", which essentially lets you capture photo, audio and video and share it directly to you friends on their mobile (via a WAP push SMS)/email {cos promoting your own moblogging portal is tough as Nikhil says}. The application is in the final testing stages and we would be launching it pretty soon. But, again the big question of how many people have GPRS and then having a user download this application without the carrier support. Lets see how the market matures :)

  • well, mms isn't really a solution, afaik. major limitations there. the younger crowd might use mms, but the cost of uploading photos…gprs is so much better. prepare for more bandwidth, I say. willrespond to your first comment later…

  • Nikhil,

    I did some digging and it seems you can upload photos by email using MMS and not just GPRS.

    I am not 100% sure but thats what I found based on searching on Google.

    If this is isnt true, some one pls correct me.

  • Nikhil—very interesting analysis & perspective. 

    A few clarifications of my earlier comment - lets say we leave out the 'blogging' aspect completely from the uploading of pictures part.  The site helps you to upload pictures directly from mobile. And then you can share those with friends / family.

    I agree - serious bloggers would opt for the standard blogging platforms / websites. But the actual target audience for the service I describe above would be the teen / college going / young professionals. Snapping pictures from mobile is something that I've seen that is very, very popular with this segment. Would they be willing to incur the cost and upload the photos would make some interesting survey / research topic.

    Such a service would definitely be dependent on GPRS rather than MMS. In that respect, how much % of the current 100 mill. subscribers have GPRS enabled /use it (Do you know how much % is this—I'm not sure of this number).  Besides, after reviewing the 3GSM covergage on contensutra, it seems that all mobile oeprators are looking for additional VAS and increased adoption of GPRS.

    Talking about the handset issue—I cant comment on that since I'm based in US. But if what you describe is the general case across majority of the handsets, it would be a big hindrance.

    My entire speculation is based on sheer numbers—there are 100 mill. mobile subscribers in india and india's the fastest growing segment. In that context, even if 0.1 - 0.01 % is the target market, its still a HUGE number…

    As you say, it would be interesting to know what other readers might have to say about it.

  • Pranav, a couple of things:

    - I've always held the opinion that new bloggers will flock to the blogging sites that are already popular, because they want to be seen as a part of that community. So, for India, rediffblogs, blogger, wordpress and livejournal rule. I don't quite see a market for a website for hosting moblogs. I want it to be on MY space, not yours.

    - Now MMS is operator depended, so GPRS is the only way to do it. GPRS penetration can only go up, and all that is needed is for someone to market a bouquet of services to increase adoption. The operator is probably waiting for more spectrum because of voice congestion - I don't think they have a dedicated spectrum for data. So, preparing for increased GPRS penetration would be a good idea.

    - As a user, what would I want?
    For you to give me a single account access to posting on my website, according to the settings that I choose. I just have to mail your site the photo, and it gets posted on a site specified by me (I'll share the username and password). Blogger has <a href=http://help.blogger.com/bin/answer.py?answer=42454>mobile options</a>. I'm not sure if rediffblgos, wordpress and livejournal have it, so there's a market for a single space that allows posting anywhere.

    - Mobile handset usability issue: my phone has an "option" for Bluetooth, MMS, text, but no option for 'email it'. the number of steps it would take for a user to mail a photograph are a hindrance.

    Currently, the process is so tedious that it'll depend entirely on the urgency of the post.

    (anyone else have an opinion on this?)

  • Nikhil,

    I'd like to know your opinion / views about uploading photos from mobiles to website—I see so many people snapping pictures from their mobiles—would such a service be helpful—snap the picture then email to your account on a website—the website will automatically detach and upload photo to your account. Kind of moblogging but without the content—just pictures.

    -p

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