Universal Music Releases An iPhone Game To Promote Artists, Sell Tracks
Universal Music Group was early to tap into the whole music gaming phenomenon by partnering with Tapulous to make iPhone apps for artists such as Lady Gaga and Souja Boy Tell ‘Em.
Now it’s branching off and working with others to create even more gaming applications. The record label’s latest app is called Six-String and is now available for $4.99 from the App Store for the iPhone or iPod touch. The game was developed by Frontier, which makes popular guitar simulators for the iPhone. The app will be used to highlight new releases, such as The Scorpions’ “Raised on Rock,” which can already be played on the phone, even though the album isn’t due out until March 23.
The app comes with five other songs, including: Bon Jovi’s “You Give Love A Bad Name;” Tom Petty’s “Runnin’ Down A Dream;” Fall Out Boy’s “Thnks Fr Th Mmrs;” Peter Frampton’s “Show Me The Way;” and Orianthi’s “According To You.” Players can also buy additional songs from within the app from a list of 20 other titles, and they can also purchase the corresponding song, video and ringtone from iTunes.
The game sounds a lot like others sold by Tapulous Glu Mobile (NSDQ: GLUU), or EA Mobile etc., except for that it’s not about the beat—players actually pretend to play a guitar by plucking, strumming and changing chords on the device’s screen. The game has two play modes: Practice or Studio. In Practice Mode, a player gets familiar with a song before going into studio mode and competing to earn points and try to work their way up in the rankings. A contest will award the highest scorer as of 6 p.m. on April 6 a Fender American Deluxe Stratocaster.
Posted In: Entertainment, Music, Companies, Apple, iPhone, Vivendi, Universal Music Group
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