Leading French advertising agency Publicis Groupe may bring its recently acquired Digitas to India, reports DNA. The latter is a Nasdaq-listed digital advertising and direct marketing agency which Publicis acquired last month for $1.3 billion. But what is interesting is Publicis plans to acquire more properties in the digital space in go-go markets like India, China, and Eastern Europe.
Maurice Levy, the CEO of the $5.11 billion Publicis Groupe, recently told the media that “in the wake of the entire Digitas buy-up, he will look at acquiring digital firms” in fast-growing economies, which should include India.
So will Digitas’ entry into India through an acquisition?