At a time when marketing heavyweights like Brittania MD & CEO Vinita Bali are calling the use of brand ambassadors in advertising “lazy marketing”, the mobile gaming industry has signed up yet another star.
Paradox Studios has signed a two-year, six game contract with Bollywood actress Sameera Reddy. The first game stars Sameera as an ancient warrier princess, and is called Sameera: Street Fighter.
Someone is obviously unfamiliar with the ‘Street Fighter’ series.
Paradox had earlier tied up with singer Bappi Lahiri, actor Madhavan and footballer Baichung Bhutia. I wonder how those worked out for them.
Related
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- This Is Serious, Paradox To Bring Bappi Lahiri Games On Mobile
- Mobile Content Companies’ Celebrity Craze
- Paradox Studios Acquires Mobile Gaming Rights Of Football Icon Baichung Bhutia