This is interesting. Star Network has appointed NDTV Media, the advertising sales company of NDTV, to sell advertising space of its portal Indya.com for the Cricket World Cup event, reports Business Standard. Why I find it interesting is NTV Media is headed by Raj Nayak, who was earlier the ad sales head for Star in India, and had fallen apart with the Rupert Murdoch company. The split was very muddy with Star dragging Nayak to court probably for joining competitor NDTV.
Coming back to the news, Star’s Indya.com is the global official internet partner for the World Cup. It has also created a website www.cricketworldcup.com.
Star Network is believed to be expecting nearly 5 billion hits (how about page views?) on cricketworldcup.com.
As for NDTV Media, it already sells ads for MSN India, and it picks up third party ad sales contracts.