Cross media alliances are a good way to promote your products and services. Naukri.com has entered into a strategic tie-up with the Infomedia Group, which publishes some 17 magazines. As part of the deal, Naukri.com will power content in the form of relevant job listings for 17 magazines of the Infomedia Group. The magazines include Chip, Overdrive, AV Max Auto Monitor, Chemical World, Cricinfo Magazine and others. [Via Exchange4media.com]
Job portals have been doing it for a while. For instance, Monster.com has a deal with the India Today Group.