Even as India’s largest-selling Hindi language newspaper group Jagran Prakashan Ltd is preparing to partner with Yahoo India for a content and marketing alliance for its internet portal Jagran.com, the company has made a senior level appointment for its mobile content business. The publishers of Dainik Jagran has hired Rajeev Dhal as head - mobile VAS business. The company provides content services through its short code service 7272.
Dhal was with Cellcast as the VP-Business Development, and prior to that he was with ShowM, the branded content development specialist company of WPP-GroupM says a release.