—Ronnie Screwvala’s top 10 trends for 2008: Among his predictions: “The mobile phone will be the new media to consume content, and pay for it on per-view basis.”

—Digital marketing firms strategise to take on MNCs: Indian companies such as Pinstrom, Ybrant Technologies and Communicate2 are firming up strategic plans to take on the MNC competition.

—Soaps Coming to Mobile Screens: Rajshri Media is set to introduce a 90-episode series meant for mobile phones by the end of January 2008. Each episode will be of approximately three minutes duration.

—Gaming finally catching Indian fancy: Rajiv Hiranandani, co-founder and country head, Mobile2win felt that advergaming would increase 300-350 per cent as brands were looking at this medium (mobiles) to reach customers.