HLL Getting Aggressive Online With Sunsilk Website
Hindustan Lever seems to have taken on to the net aggressively to spread brand awareness. It recently launched an online viral for Clinic All Clear Shampoo. Now comes another one for its Sunsilk shampoo. It has launched a site called www.sunsilkgangofgirls.com, which it claims as India’s first “online all-girl community”. But Sunsilk and Clinic are not quite a Harley Davidson or an Apple Mac!
Jun 19, 2006 5:06 PM ET
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