There is more from Vodafone. Barely two days after winning a $11.1 bid for 67 per cent stake in Hutchison Essar, Vodafone Group CEO Arun Sarin has started talking of revenue boosting plans for India. First of the initiatives is to launch a mobile banking platform in India. Sarin, at the recently concluded 3GSM World Congress in Barcelona, said that Vodafone would work with Citigroup to develop M-PESA, a mobile phone money transfer application. Sarin sees a huge potential for the application in emerging markets like India and Africa, where mobile phones can play a big role in banking transactions.
“There is massive opportunity here for our business in India in terms of (average revenue per user),” Sarin has been quoted as saying. Sarin’s focus is to increase ARPU in India.