Viacom18 plans to launch an online music store reports TV18 group publication Moneycontrol, though no details are specified, since the report focuses on an MTV India revamp after the channel was transferred to Viacom18, the TV18-Viacom JV earlier this year. The channel wants to remain the “icon of cool”, and plans to incorporate interactivity; tie-ups are planned with Cafe Coffee Day, campus hangouts and (my favorite concept) user generated content. Apparently, some research has revealed that youth put “style before content, tribe before the individual”.

SEE ALSO: Soundbuzz Plans DRM Free Music Store For India; Interview With Mandar Thakur

Ooh, brainwave: how about another social networking site for those tribes. And this one with style! Anyway, with the situation for music content online still in a flux a music store doesn’t seem to be a good idea to me. How many people from India buy music online anyway? As an aside, a friend and I were discussing the other other day that digital distribution has heralded the end of the album - it’s all about singles now. What do you think?