Travel portal Travelocity has launched its India website (Travelocity.co.in). But the portal will focus on hotel bookings than air ticketing for now. It currently has on offer a choice of 72,000 hotels, 1000 cruises and over 4000 sights, tours and activities. Travelocity plans to promote the portal via search engine marketing and also by advertising through the mainstream media.
“We are bringing some clever marketing practices to this part of the world. There are alot of travel portals in the market but they merely put up plain content online. We however, will stand behind our customers and give them quality service,” Scot Blume, CEO, Travelocity, is quoted as saying.
The launch of international travel portals like Travelocity was much-awaited in India. Now Expedia‘s entry is expected later this year.