Travel Meta Search Ixigo Funded By BAF Partners
Ixigo.com, a travel meta search company, has received an undisclosed amount of funding from BAF Spectrum, a Singapore based investment fund. The funding was reported by VCCircle yesterday, and we received a release later in the day. There are several online travel agents (OTA) in India, several of them funded (a chart here) , though they appeared to have missed out on this one. Based on the release, the exit route that BAF is eying is a big ticket acquisition:
At a travel conference that most OTAs appeared fearful of the advent of meta search engines in the country, and here’s probably why: meta search engines can aggregate special deals from airline websites that aren’t offered to OTAs. They can also aggregate special deals from OTAs themselves (some of which the OTAs pay for out of their own pockets), thus giving consumers a wider choice, and often better rates. Ixigo was founded by Aloke Bajpai, and was launched in June last year. Going through their site, I also noticed Ixigo Kitchen - particularly liked the idea of a search widget. They also have an SMS search, as do many OTAs. Zoomtra is another travel meta search, from the Smile Interactive stable, which also has a Facebook app.
Posted In: E-Commerce, Travel
Comments (5)
Feb 21, 2008 2:16 AM
It seems the BAF spectrum link you posted doesnt work (trailing .)
Also, the chart on vccircle does mention atyourprice
Feb 21, 2008 2:40 AM
Aaha .......... Finally we got to see Ixigo’s name in a post on Content sutra after reading it time and again in Comments . if there is one thing i like about this company is that they are aggressive & innovative when it comes to promotion . BAF’s bet will pay well i guess .
Feb 21, 2008 2:44 AM
there’s a difference between spamming and being innovative and aggressive. :)
Feb 21, 2008 3:43 AM
Nikhil, Dude- Dont spam your own blog :-)
Feb 26, 2008 1:37 AM
Looks like a smart investment. While OTA space is reasonably crowded, meta search engines are still coming up. Ixigo is definitely a star in this space.
Personally, I love their UI, and just last week they saved me Rs 150 on a return flight on Jetlite :)
Just checked on Alexa, it seems Zoomtra was leading till a while ago, but now both are level..