TOI.com Launches 2-Minute TOI; ET.com Will Also Feature Instant Newspaper Soon
TimesofIndia.com has launched an instant newspaper of sorts that it calls ‘2-Minute TOI’. Essentially a snapshot of the top news stories of the moment, the page features a 50-odd-word summary of 12 top stories on a single page. Each snippet links to the full story on the website.
Times Internet Ltd CEO Rishi Khiani told contentSutra that the concept will soon be introduced on EconomicTimes.com, too. He said the company will also roll out a mobile version of the 2-minute newspapers soon.
Posted In: Companies, Times Group (BCCL)
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