TinselVision, a video-on-demand service targeting South Asian communities in the US, UK and Canada, has tied up with ZEE TV USA, the international arm of the Indian producer-broadcaster, to deliver Zee content globally. [see release] The deal gives TinselVision the rights to distribute thousands of hours of archival and new production content ranging from Bollywood movie titles to contemporary Indian soaps, reality television and game shows. In the recent past, the company has claimed its target market to be over $1 billion.

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