So here’s a travel portal that wasn’t in my ever burgeoning list online travel agents (OTAs): Travelmasti.com. The company, Travel Masti Holidays, has received an undisclosed amount of investment from Bennett, Coleman & Co Ltd (BCCL, also known as the Times Group). reports BCCL group publication Economic Times. The site offers hotel reservations and is in the process of expanding into other services like “hotel representation services and travel agency transaction businesses”.

SEE ALSO: BCCL Acquires 17 Percent Stake In Holiday IQ

BCCL has invested before in the OTA space - they’d bought 17 percent stake in Holiday IQ earlier this year. The report doesn’t say what the money will be used for, or whether BCCL has invested money or just taken stake in exchange for advertising inventory - something which it is rumored to do. So here’s a question for all the entrepreneurs reading this - would you sell stake in exchange for advertising inventory? Why or why not?