If you can’t beat ‘em, join ‘em. After attempts at preventing piracy of its content online, music company T-Series has decided to embrace the web: the company intends to launch a music store at its website offering online downloads of songs, reports Business of Cinema. T-Series is likely to provide scratch cards for purchasing music online from the site, but there’s no comment on whether the songs will have DRM or not.

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By the looks of it, the webstore will just be a section (just another tab?) of the main T-Series site, and not a separate site by itself - that’s disappointing. Currently, the site allows downloads of wallpapers, screensavers and ringtones, all via by Hungama’s short code 4646.