I am not sure if you guys have seen this commercial. I haven’t. I am talking of Rediff.com’s advertising campaign for its unlimited email storage offering, which has been found objectionable by the Sun TV Network. The south Indian TV company has rejected the ad, and so it will not be aired on any channels of the group.
So what is this ad all about? Agencyfaqs has the details. It apparently shows two girls having a conversation about something “big” their colleague Raju has. They ask each other in amazement, ‘Is it really that big?’ The shot moves to the rest of the office, where other employees are also wondering about Raju’s ‘big’ thing. Finally, one of them asks Raju, ‘Is it really that big?’ Raju replies, ‘It’s not big, it’s unlimited.’ Funny! The commercial has anyways been rejected by Kala Nidhi Maran’s Sun TV network.