This just in: STAR Mobile has inked a deal to embed its mobile application PLUS on Sony Ericsson handsets, reports Mobile Entertainment. Handsets which will be shipped starting October 1st will have PLUS embedded in them. PLUS uses GPRS to allow users access to content like Ganesha Speaks by Bejan Daruwala (astrology), magazines like Chip, AV Max, T3 and Overdrive, video clips, TV listings, sports content, and more. Earlier it needed to downloaded and installed, but this makes it easier for users. Whether they’ll use it, or activate GPRS, is another story.

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