Smile Interactive Technologies has started a new company called Infokarma, reports Agencyfaqs. Already a part of Smile’s portfolio are online interactive agency Quasar Media, advertising network Tyroo, travel search engine Zoomtra and tech company Studio Smile. Mahendra Swaroop, Chief Mentor of Smile Interactive, says that the group also plans to incubate five to six independent companies in social networking, mobile advertising and mobile VAS delivery.

Hemant Kohli, former CEO of IT&T is among the promoters of Infokarma, and has been appointed the CEO. Infokarma will launch a mobile portal, Phirki.mobi, featuring content related to entertainment, news etc. They’re also planning an SMS based mobile social network and m-commerce services. What, no mission to the moon?