Shemaroo Ties Up With IMA For Mobile Distribution; To Invest Rs 200 Cr This Fiscal
Shemaroo Entertainment, the studio, distribution and production conglomerate has tied up with the Israel Mobile and Communication Association (IMA) to ‘explore mobile entertainment’. IMA claims to be the “nucleus of the Israeli communications industry” and represents 100 portfolio companies that offer solutions and services in communications technologies. Although the report is slightly vague, as per information gleaned from IMA’s website, they will develop applications and services around Shemaroo’s content. Six Israeli companies are part of the IMA team currently visiting the major telcos. Shemaroo had recently announced their plan to invest Rs 200 cr in film production and distribution over 12-18 months. In addition to two new movie releases, an animation movie has been planned for December. Shemaroo has a fairly large content catalogue holding distribution rights for around 1,200 Hindi films, 200 foreign films besides distribution rights for 200 non-films which include Gujarati dramas, regional films, Shilpa’s Yoga and children’s films, amongst others. They are aiming for a 35% rise in Profit-After-Tax this fiscal across their entire portfolio.
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Comments (3)
Sep 3, 2008 1:30 PM
Very interesting initiative. Seems like a very thoughtful strategy. Wondering why the Yashraj/Eros/UTV/Tseries of the world are not doing it.
Time for the content owner to start getting their act right and not depend on the mediators like hungama and mauj.
Nov 11, 2008 10:51 AM
Mobile is the way to go for entertainment after internet…. by sheer nos. itself mobiles outnumber internet users - though the only key question is how many use multimedia phones and how many of those actually use them for streaming multimedia content - but nevertheless a growing mkt
Apr 6, 2009 4:36 AM
Good deal struck in the period of recession.