Bangalore based online DVD rental company Seventymm is throwing out some numbers, which may or may not mean anything: it says it will invest $15 million (around Rs 637 million) over the next five years as it targets a nationwide presence. The company has raised about $10 million from in funding to invest in acquisitions and brand building. In Q4 of this yea, the company will spend about Rs 80-100 million in mass media campaigns, which include both online and offline marketing,” saidSeventymm COO Subhanker Sarker, in this story.

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The company, which currently operates in Mumbai, New Delhi, Bangalore, Chennai, Hyderabad and Chandigarh, aims to touch a 4 million subscriber base in five years. The company does not have any plans of setting up offline stores, unlike competitors like BigFlicks and others.