Saket Agarwal has been made the CEO of Spice group company Spice Mobile VAS/Cellebrum, reports EFY Times. A fairly significant player in the Cellebrum ranks, Agarwal was the COO of the company prior to the promotion. As per Cellebrum’s website, he’s been in the telecom field for over 15 years, and “has done his Electronics Engineering & Masters (Honours) in Physics from BITS Pilani”. Agarwal blogs here.

Cellebrum had planned for an IPO last fiscal, and that was apparently shelved. The company is backed MCorpGlobal (of the BK Modi Group), and received $15 million as first- round funding from Lehman Brothers. Readers should bear in mind that BK Modi is acquiring 32 percents take in Multi Screen Media (formerly known as Sony (NYSE: SNE) Entertainment Television), and the deal might help Cellebrum get access to SET content. But it’ll take time for any deal to come through (since the stake sale hasn’t been completed yet), so don’t hold your breath. Cellebrum also has a joint venture with Malaysian co MNC Wireless BHD, and together they’re entering the mobile advertising business.