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Reliance Signs Up With Microsoft on IPTV Venture

Reliance Communications has tied up with Microsoft (NSDQ: MSFT) for its IPTV venture, which is launching in March next year: Reliance will pay Microsoft about $500 million in license fees to use its IPTV service software, which delivers HD video over phone lines to home TV sets, reports AP. Microsoft CEO Steve Ballmer said the tie-up targets the mass market in India, whereas in the Western countries IPTV mostly focuses on affluent customers.

Updated: RapidTVNews: Reliance is also backing the Bluemagic DTH platform which was scheduled to launch by the end of 2007, but has slipped to first quarter 2008. But much less noise has been made about that service. It will use the Measat-3 satellite to beam MPEG4-compressed programming into the sub-Continent.

Nov 5, 2007 12:33 PM ET

Posted In: Media & Publishing, TV, IPTV, Companies, ADAG, Reliance Entertainment, Microsoft

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Comments (8)

Nov 5, 2007 4:44 PM

Vinay

Nov 6, 2007 1:12 AM

thats all very good but where in india will they find HD Content . and AFAIK Penetration of HDTV Ccontent is very very low in india .
http://www.blogmaverick.com/2007/09/20/lots-of-hdtv-channels-but-no-hd/
but this might be a futuristic decision by Ambanis . lets see

Prashant

Nov 11, 2007 3:19 AM

I tend to agree with Prashant ... I want IPTV to come in but I am worried that Reliance might not have the critical missing resource ... the last mile. If they go about setting it up ... it will take a number of years ... even after accounting for Reliance’s impressive project execution track record. ... The other option they have ... of buying out MSOs is ... something they failed at earlier ... is going to be even more difficult now ... since other MSOs (Hathway ... TV18 .... Siti) have started buying smaller MSOs. It would be interesting to see where this goes ... I tend to agree that this could be more of a futuristic decision by Ambanis

Deployer

Apr 12, 2008 8:31 AM

I would like to work with your orgnization.i have 1.4years Expereance in IPTV project.Presently I’m working with IOL Netcom Ltd .as a System Eng.

Ajit Bhadawalkar

Apr 12, 2008 8:33 AM

Hi all

Ram

May 19, 2008 3:23 AM

This is nice with Reliance they will achieve in their target in the next coming years and they will shine in the media and home entertainment.

Nivaskar

Aug 21, 2008 9:27 AM

I think if the rent will be lower than others then BIG TV will take place in every home of India. Because REliance is big name.

Rashpal Maan

Mar 28, 2009 4:04 AM

I would like to work this organisation ,i have 1to 3 years expereance in iptv .I am working with Aksh optifibre limited from 8 months as a sistem eng.

Manish R Tiwari

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