Reliance ADA Group has launched its DTH/satellite TV venture BIG TV, with 202 channels including 50 subscription VOD channels. The company says it is targeting 40 percent of the market within a year of launch, a very ambitious target, but will use all its muscle to promote it, including broadband Internet, mobile phones, home video, film production and the Adlabs cinema chain, reports Variety.

Hindu: Reliance Big DTH would be tapping into the customer base of the ADA Group’s other companies to build its subscriber base in the business. This would comprise the 50-million customer base of Reliance Mobile, 5 million customers of Reliance Energy, the 4 million of Reliance ADA Group shareholders and the 2 million partners of the Reliance PCO channel.

Meanwhile, the company also mentioned that its IPTV service is ready and will launch within this year. Reliance has a deal with Microsoft (NSDQ: MSFT) under which the software giant supplied the IPTV software to the company for a $500 million licensing fee.