Rediff.com (NSDQ: REDF) India Ltd has invested in Bangalore-headquartered location sensing technology startup Imere Technologies Pvt. Ltd, the Nasdaq-listed firm said on Friday, without disclosing the quantum of investment.

Imere is a software platform that enables mobile and Internet applications to sense the location of their users and optimize services accordingly. On mobile, Imere’s technology can sense location even on a phone without GPS. On the Internet, location sensing is done by Imere without being entirely dependent on IP addresses. Imere uses Cell-ID, Wi-Fi, GPS, IP addresses and proprietary algorithms in its technologies. Together, they enable delivery of best in class location accuracy, the company claims.