If you think you finally got rid of the unsolicited phone calls by registering on the National Do Not Call list, you are probably wrong. Anil Ambani group’s Reliance Communications is using mobile advertising to generate subscriber leads for advertisers. [via Business Standard]

RCOM is putting up banner advertisements on its data suite of applications – Reliance Mobile World – accessible over the company’s handsets. When a user clicks on the advertisements, a lead is generated, which is passed on to the advertiser for a follow-up. The product was tested for ING Vysya Bank, and ET quotes sources as saying that it generated over 40,000 qualified leads in 10 days.
 
The financial daily also speculates that the company could be in talks with retail banks, mutual funds, credit card and general and life insurance companies to rope them in as clients.

• TRAI Launches National Do No Call Registry Online