Percept is undergoing a consolidation of all group companies under a single holding entity. According to Ajay Upadhyay, Percept President, corporate affairs, in this ET article, Percept is “changing the status of some group companies from functioning as pure operating entities to operating-cum-holding companies.” 

Percept has various verticals including Percept Picture Company, Percept Talent Management, PDM India, PDM International, P9 Integrated and Tiger Sports Marketing.The media arm includes Allied Media, Percept Out-of-Home, Media Agency Middle East and Percept Knorigin. Percept/H, Hakuhodo Percept, AMO Communications, IBD India, Percept Gulf Fz LLC and Percept Swift and its consultancy company is called Perspectrum. In addition, there are three public relations companies under the group.

Future Capital has apparently picked up stake in Percept holdings and an announcement is due in the next few weeks. Upadhyay however remains non-committal on the alliance.