Percept Holdings, the media and entertainment conglomerate, is planning to raise a total of Rs 15 billion in the second half of the year through private equity, IPO and debt, the company announced today. The company has already raised about Rs 1.5 billion through PE firms Edelweiss, Passport Capital and Indivision India Partners, and is in talks for more. The previous funding has done at a valuation of up to Rs 12 billion (via).