Music from Bollywood film Om Shanti Om is being released by T-Series and Hungama Mobile as mobile downloads across 23 countries, and on iTunes, reports Business Standard. Carriers including Du and Etisalat from UAE, Vodafone, O2, Singtel and Verizon will be carrying the music. While the iTunes price is 99 cents, the mobile downloads are priced differently for different markets: 2-3 dirhams in the UAE, 1.99 pounds on the O2 network, and Rs. 25 per song in India. I assume the content will be protected by DRM, though the content is just as likely to be available on P2P networks.

Just wondering: how much of the Indian mobile music market is caller ring back tones (CRBT)...I suppose it must be a major component since CRBTs are controlled by the operators and hence can’t be pirated. The rest - songs and ringones - is endangered.