NDTV Imagine Gains On Rakhi Ka Swayamvar; Colors Back At The Top
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NDTV Imagine CEO Sameer Nair’s bets on controversial actor Rakhi Sawant seem to have paid off for the channel—at least for the opening week. Rakhi Ka Swayamvar, a reality show in which the actor will choose a husband from among several suitors, opened with a TVR (television viewership rating) of 4.1 and helped NDTV Imagine gain 23% in GRPs to 133 for the week ended 4 July, according to data from TAM Media Research.
SEE ALSO: Q&A With Sameer Nair, CEO, NDTV Imagine: New Shows, Cost Cutting, Expansion On Hold
The show ranks 8 among the top 10 rated shows, but averaged a TVR of 2.78. Imagine widened its gap with nearest trailing rival, Sony (NYSE: SNE), and marginally narrowed the gap with Star Plus, compared with the previous week.
During the week under review, Viacom18’s Colors is back at No.1 strongly with 300 GRPs. Zee is No.2 with 253 GRPs and Star Plus is No.3 with 239 GRPs. Click on the image to view a slideshow with detailed numbers and a graph that shows the fluctuation among the top three players in this lucrative segment in the broadcasting business that showed little churn at the top for nearly a decade.
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