Companies such as Mobile2win and Hungama Mobile are lobbying to form the Indian chapter of the Mobile Marketing Association (MMA), a U.S.-based non-profit group that promotes mobile marketing. [via agencyfaqs] Mobile value added services providers are hoping that the MMA will spur regulations in favor of them. VAS providers consider current revenue sharing agreements with operators to be in favor of telecom companies.

MMA has more than 450 members worldwide, of which only two are Indian companies – Reliance Communications and Mobile2win.