Mipcom India Roundup: TV Is Boring; Drivers of Content
The big TV conference Mipcom is going on this week in Cannes, France, and the first day on monday was a special India-focused day. A roundup of stories coming out of there:
—Among other things, Vishal Gondal, head of video game publisher Indiagames, dismissed TV as “boring” for the 54 percent of Indians under 25. “But games rock,” he said, citing figures that Indians pay for half a million mobile downloads every day, the bulk of them games. Gondal also believes that the major game producers slowly are catching on to the fact that India can be a hub for the international distribution of mobile properties.
—Key industry drivers in the Indian content market, according to Sony (NYSE: SNE) Entertainment Television (SET) India CEO Kunal Dasgupta:
——Development of content for niche viewers
——Pricing remains a key driver, whether it is for cable subscription, film tickets or newspaper prices
——Increased consumerism and increased advertisement spend by marketers fueling further growth
——Use of technology for special effects, animation and other creative work leading to better quality of media products
——Enabling regulations related to broadcasting, print and radio by the Government
—Zee Group CMD Subhash Chandra asserted that India had the potential to become the largest pay TV market in the world.
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Comments (4)
Oct 9, 2007 12:46 AM
What is the future of the media in terms of television channels, websites and user-generated content? Will there be a large scale migration from the visual medium to the interactive medium? Or will all of them co-exist?
Oct 9, 2007 1:34 AM
I wish there was honest numbers out there and small startups would try and build a business first before dismissing established businesses. The single biggest reason for failure of the mobile gaming business in India has been the fact that there are no reliable honest numbers which causes each person to over sell, attracts whole new start up and ensures further underperfomance which kills valuation.
Cinema was supposed to be killed by TV and so was radio, none of them are gone and all of them are there. Fax was supposed to kill traditional snail mail. TV is supposed to be boring for 54% of Indians below the age of 25? My kids are glued to TV its impossible to get them to go down to play and if it isnt TV its console gaming…...if they are strapped in the car, forgotten their game boys then, maybe then a mobile game….wonder what research is being quoted here..!
Half a million mobile downloads and most of them games? cmon!!
Oct 9, 2007 3:05 AM
@ Mob Stir
you have a point , but the problem is that research are done for companies and CEOs and their approach to see things is different .
Nov 13, 2008 6:03 AM
TV is boring after multi hours of viewing and nothing else to do!....but still so far the easiest and within reach entertainment medium. However, Indian TV really needs to get more innovative…..rather copying and mindless repeating of so called ‘formulas’ for serials and ‘formats’ for reality tv