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MIH India Launches Genealogy Based Social Network - OneFamily

MIH India has launched a genealogy based online networking site called OneFamily. Other international genealogy based networks include like Ancestry.com, Genealogy.com and MyHeritage.com. Users are added to the network virally; one family member signs up and creates his/her family tree. If email addresses are included, then those added to the tree are notified of the same…I should know: I’ve already received several invitations from over-enthusiastic relatives at OneFamily (grumble, grumble)...as if random notifications from friends joining 100 social networks a week (mild exaggeration) wasn’t enough. Now OneFamily can be accessed using an existing ibibo ID; I’m not sure if it works the other way round, but this is probably another way of adding subscribers to the ibibo network.

What do you think- Will a family based/genealogy based social network work in India? Indians tend to be overtly social anyway, and many are connected to other relatives via existing social networks like Orkut. It would be one way of discovering more relatives…One application that immediately comes to mind is of marriage classifieds, wherein prospective brides and grooms can actually view each others family tree. But MIH doesn’t appear to be going down the classifieds route…or is it?

Nov 13, 2007 4:49 AM ET

Posted In: Social Media, Companies, MIH

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Comments (10)

Nov 13, 2007 10:43 AM

The site looks like a rip of geni.com.

Anyway, I don’t see a coherent strategy coming out of MIH…

NeeNee

Nov 13, 2007 1:19 PM

Overall i like onefamily.com from product and technology perspective. This definately increases MIH reputation among smart people.

Manish

Nov 14, 2007 1:06 AM

they are a bit too “all over the place” if you ask me…

puchoo

Nov 14, 2007 2:52 AM

Well they are trying to crack UGC game and this is why they are trying things out which makes sense. Their product have improved in the last coupleof months.

I think they will introduce advertising when they hit 100 million page views to generate around $5-10 million of revenues. Probably afterwards move into selling leads.

Not too bad….

Manish

Nov 15, 2007 11:53 AM

Geni rip-off a la HT.com ripped off nytimes.com.

Yossarian

Nov 16, 2007 4:27 AM

See Genealogy’s Big Picture at:

http://familyforest.wordpress.com/2007/06/28/

and more on the bigger picture of Ancestral History

http://familyforest.wordpress.com

Alexis

Jul 6, 2008 2:25 AM

A great resource for not only Genealogy information and connections but Ancestral History and Ancestral Travel.

Because of the Family Forest I was able to become a Member of the Daughters of the American Revolution, DAR. I never would have even known I had 2 ancestors who fought in our American Revolution and I know if I had known this in school I would have been much more excited about American History!

Kristine

Jul 15, 2008 9:55 PM

This is too much so many Social Networking sites. Will this actually going to get some proper stand in this really competitive social networking market

BlogsDNA

Mar 6, 2009 8:32 AM

I am sure if market well this can be another big thing in the Social Networking world. As rightly said Indians are overtly social and it will be a good way to back it up with a Matrimonial section on the portal.

Web Development Company

Apr 16, 2009 6:44 PM

Family Tree Dissected:

news story on the Big Island of Hawaii about the Family Forest Project

President Barack Obama and Brad Pitt

and more at:

http://familyforest.wordpress.com/2009/03/30/big-picture-story-from-the-big-island/

Donald

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