Mobile value-added-services provider Mauj Mobile launched Gita Shloka Service with 108 shlokas or prayers at a subscription rate of Rs. 30 a month for Airtel subscribers. [via indiantelevision.com]
 
Mobile Users can opt for their favourite shloka to set as their background music, ringtone, caller tune or alarm alert. Also, god-fearing subscribers can choose to send the shlokas as a voice or a text SMS.

The company is planning a three-phase roll out, where each phase will target a different lingual market. The first phase will have the shlokas recited in Sanskrit followed by their meaning in Hindi, the second phase will focus on English speakers with the meaning explained in English. In the third phase the shlokas will be made available in various regional languages, including Marathi, Tamil, Telegu, Kannada, Gujarati, Oriya, Bhojpuri and Punjabi.