A report in the Economic Times mentions more Online Ticketing Agents (OTA) going offline. Makemytrip has set up a counter at retail store Spencers to sell tickets. They’d done a similar pilot with Subhiksha earlier this year. I’m just wondering if a full fledged rollout of such an intitiative is commercially viable, given the limited margins that OTAs get - is it just a means of promoting the site? Since the story was carried by ET, the publication also reports that Indiatimes Travel is looking to tie-up with retail chains for selling flight tickets at cash counters, with an additional software. How about ticketing kiosks…too expensive?