Makaan Launches SMS based Real Estate Mobile Application
People Group’s real estate property, Makaan.com, has launched an SMS based mobile application, developed by sister concern, Mauj Mobile. The difference being that while those like Magicbricks have apps that require GPRS connectivity, ‘Makaan Mobile’ is purely SMS based. The release quotes Aditya Verma, Business Head, Makaan.com, stating “With the launch of this service, we anticipate a 30% growth in daily property listing rate over the coming months.”
Good luck. The entire application centers around sideloading, usage of which is almost completely driven by free media like mp3’s, video and themes. Sample the download instructions here, which will only make sense if your handset is compatible. Further to the same, only registered Makaan.com users can use the service, which, you guessed it, requires you to logon to Makaan.com. The process doesn’t end there, a third step requires a usage guide to be downloaded and referred to before listing your property. Besides tech-savvy early adopter brokers, a rare species altogether, I doubt this service will have much uptake. While the obvious choice would be to have a 57007 based SMS search service, there might have been more than just technical hitches stopping Operator friendly Mauj from getting that done. In other news, we had earlier reported People Group planning a 2009 IPO, the recent hiring spree and high profile campaigns (someone please get that worm-hole hopping mouse off my IPL match), could be indicative of a pre-poned listing. As a reminder, we have a tip box to your left or you can drop in a mail to cerius (at) contentsutra.com or nikhil (at) contentsutra.com.
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Posted In: E-Commerce, Classifieds Business, Mobile, Companies, Shaadi, Mauj
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Comments (7)
May 21, 2008 2:30 PM
what a load of crap this article is….guess mr cerius failed to understand a few things! i have also gone thru the detailed page at http://www.makaan.com/mobile, and since they have a fairly large sales force, the agents would be targeted thru them and not thru the website…and i loved that tv campaign with the tashni chuha! guess u have a grouge against people group, mr cerius…get serious with wht u write!
May 29, 2008 1:27 AM
Hi,
hey cerius…...i dnt agree on one thing that the mouse TVC is crap…....its quiet interesting than d usual ads which we see everyday on our idiot box….. I liked the TVC…....bout traffic on website….....dude lets see…................
Jun 5, 2008 6:07 AM
Hi, Cerius! this is the first time m writing something on contentsutra. you r right the mouse TVC is really crap and that jingle’s so very irritating.
hey, reema….everything different from usual is not good..
Jun 24, 2008 12:12 PM
i want to know the fate of my flat ID-RA336257 which has been activated vide ur sms dated 11th,june,2008 at 14.42 p.m.any developments since then
ramesh
Jan 16, 2009 11:19 AM
LORD VENKATESHWARA ESTATE AGENCY
PH.NO.: 09899611324, (0124)4104183
I want 160 sq.yards/250 sq.yards plot /house in sector 14/sec 17 in ggn. I m a broker and I want these for my customers. I have a commercial building(4 floors) near sadar bazaar, gurgaon.my client wants to give it on rent(area 850 sq.ft. on each floor).I HAVE A industrial plot of 2500 sq. yards in sec 10 ,gurgaon for sale.1 industrial plot of 500 sq.yards is available for sale in bahadurgarh.please give me information if you can locate customers for the plots mentioned above & if you can arrange the seller for my above requirements.
Feb 19, 2009 1:33 PM
I don’t see that the mouse TVC is “crap” as someone said. That’s quite an overstatement. Don’t get me wrong it could be greatly improved on. But, to call it crap is a little ridiculous.
Jun 9, 2009 1:05 AM
real estate gurgaon, the perfect place to invest in real estate