KPMG Mobile Study: Music, Gaming, mCommerce, Mobile TV In India

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KPMG Mobile Study: Music, Gaming, mCommerce, Mobile TV In India

Consultant KPMG just released the results of a worldwide survey of mobile users and here are some of the highlights:

86% respondents in India are likely to watch live TV on mobile phones in next 12 months
>95% Indians surveyed were satisfied with their music download experience
>63% respondents were satisfied with mobile gaming services in India
m-commerce applications continue to face challenges for gaining wider acceptance in India
93% say clear pricing and 94% say download speed as influencing factors for purchase of video clips and mobile TV

KPMG surveyed 4,190 respondents in 19 countries, of which only 210 were from India.

The survey found a high level of willingness among Indian users to experiment with new generation mobile services. Indians were most likely to use mobile chat services in the next 6-12 months (34% said yes, while the world average was 18%) and also to watch live TV on mobile (87% said very likely, world average:67%).

Those who use mobile gaming or download music on their phones, were satisfied with their user experience. A majority of respondents are comfortable with mobile banking, but privacy is a concern and inconvenience is hindering wider penetration.

Customers are willing to receive ads in exchange for free music downloads. In India, customers are willing to allow tracking of online usage in exchange for lower Internet costs. Pricing is a big factor—regularly influences mobile and multimedia technology purchases.

Only 40% of Indian respondents said they were somewhat comfortable using their mobile phones for some kind of a financial transaction. Only 7 out of 215 respondents, however, conducted a banking transaction through mobile in the last six months.

“While the mobile additions exceed 10 million a month on one hand, ARPU’s continue to drop on the other hand. Telecom players recognize that increase in VAS revenues will be an important aspect of future growth and profitability. Players in the value chain are innovating and focusing on increasing the market size for their products and services,” said Rajesh Jain, who heads the Information, Communication & Entertainment at KPMG in India, in a statement.

Sruthijith KK

@sruthijith Jun 4, 2009 8:06 AM ET

Photo: Flickr/kiwanja

Posted In: Mobile

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Roopa Sharma

Sumit Gupta and Krishna Chaitanya Pediredla is coming this February to India’s first and independent annual summit for the game development ecosystem - India Game Developer Summit (www.gamedevelopersummit.com) will speak on the topic of social mobile gaming. Sumit will outline the trends in social gaming and why they are leading to many new and valuable gaming companies, besides opening up a plethora of opportunities to entrepreneurs in India. Krishna will address the current state and opportunities for the mobile game development industry. He will throw light on the revolutionary, direct, single channel sales approach heralded by the Apple App Store and provide insight into other App stores by Nokia, BlackBerry, Android etc

Hemanth Sharma is coming this February to India’s first and independent annual summit for the game development ecosystem - India Game Developer Summit (http://www.gamedevelopersummit.com/) to discuss the steps involved, the tools Adobe provides and a practical walkthrough to build innovative Flash games for devices in a matter of minutes. He will also cover the new features of Flash Platform that are offered to end users, gaming enthusiasts and developer geeks right from designing, developing, emulating on your desktops to successfully making your content provide similar user experience across a range of devices/platforms.

ManavK Patel

Hi ,
Their are various Location Based Service at mobile Technology One that fasinate me is www.mobitrack.in .
It locates your mobile with GPS and without GPS. Its Amazing ! www.mobitrack.in
Mobile tracking is through SMS. One can track mobile With simply Sending ??? through SMS
Its tracks mobile for Employee, Family members, Drivers, Vehicles etc.
It works with GPRS and provides you google map links also.
It works with non GPS Mobile Phones also.

Peter

Survey is one of the most important source of pertinent information about something. Once they already formulated a plan, everything will went out just fine.

ravi

It requires lot of guts to release a survey with 210 sample for an industry which is adding around 8-10 million customers every month :)

Robin

Hey everyone….Well Iâm from Oil and Gas background and recently I found a newly launch job portal call Poisejobs.com call to be Indiaâs first job portal in the core sector i.e. Oil & Gas and allied sector. They have a excellent background & fortunately I attained productive information from them & have availed some services. the link is here http://www.poisejobs.com/. Check out it might turn you on.

Homer

These survey questions will be the key to their plan. Great help to expand their market share. Most especially now that competitors are doing some tactics too.