Kolkata Knight Riders has tied up with Contests2win.com for its website, Kolkataknightriders.com. According to the release, 6 contests are currently live and another 5 are in the pipeline. I tried out Hangman, and failed on all counts. Definitely not an KKR expert. The games will be plugged into a loyalty program on the site, points earned can be presumably redeemed for tickets, merchandise and gifts (meet the players?).

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There is an announcement on the site stating SRK will be blogging soon. The blog-bug has bitten Bollywood since Big B started being confrontational on his BigAdda blog. Not a day goes by without a daily or a news channel covering a post, the most recent of which, belittled SRK’s Paanchvi Pass with through the aids of rating graphs. How relevant is all the drama, whilst great for adding a few thousand unique visitors, to the overall property?