K-Serials To Plug Idea Cellular Via Ringtone
This is an interesting case of product placement: exchange4media reports that starting December 18th, all ringtones in the K-serials on Star Plus will be the proprietary Idea Cellular ringtone. So how many times will a cellphone ring with the Idea ringtone during a show? Commitments must surely have been made. Also, should one expect that characters in the serial will not take the call immediately? Apparently, they’re trying to ensure that it doesn’t take away from the viewer experience. Question is - since it is just audio, will the ringtone register as being that of Idea cellular? They’ll probably have to also support it with advertising during the commercial break. Also, will we soon find other shows offering a similar opportunity to advertisers?
Posted In: Entertainment, Music, Media & Publishing, TV, Mobile
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Comments (22)
Dec 18, 2006 4:52 AM
Innovative Idea and maybe we can start seeing more smart brand placement woven with the story.
Also i am sure that Idea must have worked out a comprehensive strategy to hook the ringtone in the audience’s mind.
Jan 3, 2007 4:38 PM
please sent me the ringtone on my mobile my number is09833021803
Jan 5, 2007 2:26 PM
please sent me the ringtone on my mobile my number is09898746321
Jan 17, 2007 2:27 AM
yaa it is a gud tone fror all mobile phones
Jan 29, 2007 4:11 AM
please send me the ringtone
Feb 1, 2007 2:04 PM
please sent me the ringtone on my mobile my number is +923452306353 &my; e-mal is .(JavaScript must be enabled to view this email address)...
Thanks For Advace…!
Feb 2, 2007 4:47 AM
HERE U CAN DOWNLOAD THIS TONE
I ALSO LOVE THIS TUNE AND I DOWNLOAD THIS TONE FROM K SERIALS
Feb 4, 2007 11:36 AM
Great Idea is Great, I will appreciate if some one can mail me the ringtone on my yahoo address.
Feb 12, 2007 8:18 AM
great music which can be listened throught the day
Feb 12, 2007 8:19 AM
too good
Feb 12, 2007 11:19 AM
hai please send me this ringtone of idea cellular my email address is .(JavaScript must be enabled to view this email address) thanks in advance,we dont have mms service in our locality so giving my number will be of no use.
Feb 15, 2007 4:41 AM
please send me to my email id
Feb 15, 2007 9:16 AM
Where We Can Download This Tone?
Anyone Have This Tone….....?
Feb 15, 2007 10:32 AM
Can anyone please let me know where to download the idea ringtone from? or can anyone email it to me on .(JavaScript must be enabled to view this email address)
Feb 15, 2007 1:33 PM
plz plz plzzzzzzzzzz send me this ringtone,, plz its a request. thanks in advance..
Feb 15, 2007 4:18 PM
please send idea cellular ringtone from this email .(JavaScript must be enabled to view this email address)
Feb 15, 2007 8:28 PM
Okay, whoEVER wants the Idea Cellular ringtone—download it from the idea cellular website:
http://www.ideafresh.com/freecontent/index.php
Feb 16, 2007 3:53 PM
I live outside India, so i can’t get the ringtone from idea cellular website. Can anyone please email it to me, please….or it would be great if someone can tell me how to download it some other way…my email is .(JavaScript must be enabled to view this email address)
Feb 19, 2007 4:04 AM
plz send me the ringtone on .(JavaScript must be enabled to view this email address)
Feb 25, 2007 11:56 AM
Plzzzzzzzzzzzzzzz send me this ringtone. It’s a kind request.
My id is .(JavaScript must be enabled to view this email address)
Feb 26, 2007 5:19 AM
Please Please send me the ringtone on my mobile number 9980827911
Feb 26, 2007 5:22 AM
Please I am requesting again please send this ring tone on my mobile number 9980827911