Just Another Job Portal?
We’ve mentioned the opportunity for niche job sites in the past. JAM Magazine has launched Job OK Please, a job portal that targets JAM’s niche readership in the 16-24 age group. Rashmi Bansal, editor of JAM Mag told me that the idea is to first seed the portal with jobs, have users sign up, and then monetize it. To that end, Job OK Please will have free job listings till the 31st of March. She didn’t comment on how much they plan to charge for listings after that.
JAM had internship listings in their print magazine, which Bansal says has a circulation of around 30,000 copies; the JAM Mag site has accumulated a registered user base of around 60,000 registrations, for some parts of the site which require registration. I’m not sure of how much of that is an active user base…
Bansal says that not many job portals focus only on this niche - on full time and part time jobs for the youth - so the segmentation could work in JAMs favor. I just checked and an ad promoting the job site is up at the JAMmag site, as well as a listing of hot jobs. Jobs will also be published in the magazine. No search marketing for the portal yet, though.
Related:
- Deccan Herald’s Jobs Portal Is Live
- Cybermedia To Invest More Money In IT Jobs Portal
Posted In: E-Commerce, Classifieds Business
Newsletter
Comments (5)
Feb 27, 2007 10:45 AM
We are http://www.jober.in, again in the same space but with a difference.
I think the job market in India is much different and we are trying to go behind this market usin the same. We have launched http://www.jober.in with a successful penetration in market we are quite happy to get to more than half a million hits last month with more than 4000 resumes online with us and more than 15,000 application transactions.
We are in beta now and soon we will be launching our key services in market which will comeplete our online feature set for this phase to take us out of Beta around end of this quarter.
The current portals though has some share our research shows they lack penetration and also the grass root market in India is much different for this vertical and so we are trying to get the jobs and the recruitment models to the bottom of the triangle if you wish to call it.
Feb 27, 2007 12:13 PM
sanket: how are you different? also, i noticed that you have some listings from infoEDGE. no details on the company, so whats in it for the job seeker if you have classified listings without details of the company.
Feb 28, 2007 1:38 AM
Saket…do you understand the fact that the market is flooded with large players like naukri, monster,clickjobs,timesjobs and so on ?? and all these guys are fighting for the pie thru TV ads!!
Do you understand that its relatively difficult to get visible in this market unless you spend decent monies on promoting the site..?
You also need to understand that a jobsite needs a sales team and are are talking about 100+ sales guys here.. and stop advertising in content portals like this…its actually very cheap strategy!
I wish you all the best but your model looks completely ametuerish!!
Feb 28, 2007 2:41 AM
Nikhil one serious question.. does jobokplease.com deserve to get the space you provided it on contentsutra? just because its from Jam mag? To me it looked like a job board script being uploaded on a domain name there aren’t any jobs on it as well..
.. does being from jammag make it worthwhile being pubished? then i think the criteria for featuring startups is not of product or service or what they are aiming to be.. its just the name behind the company or the venture capital company who funded it..
Dont get me wrong.. i love contentsutra and i am a big fan of sahad sinch more than a year now.. but such stories are better fitting for a press release site..
Feb 28, 2007 4:51 AM
Rajiv: well, the way I look at it - the JAM portal is different from a startup because it brings pre-established industry relationships into the space, and it’s focused on a niche that is anyway getting attention. It also has the option of cross-media on its own properties - a 10 year old mag that has some brand equity in its niche, and a site (which I don’t think does). I think of all of these as resources, and we try to focus on companies with resources backing them. That’s reason enough for me, though you may differ. Whether JAM will be able to exploit those relationships is anybody’s guess.