We’ve mentioned the opportunity for niche job sites in the past. JAM Magazine has launched Job OK Please, a job portal that targets JAM’s niche readership in the 16-24 age group. Rashmi Bansal, editor of JAM Mag told me that the idea is to first seed the portal with jobs, have users sign up, and then monetize it. To that end, Job OK Please will have free job listings till the 31st of March. She didn’t comment on how much they plan to charge for listings after that.
JAM had internship listings in their print magazine, which Bansal says has a circulation of around 30,000 copies; the JAM Mag site has accumulated a registered user base of around 60,000 registrations, for some parts of the site which require registration. I’m not sure of how much of that is an active user base…
Bansal says that not many job portals focus only on this niche - on full time and part time jobs for the youth - so the segmentation could work in JAMs favor. I just checked and an ad promoting the job site is up at the JAMmag site, as well as a listing of hot jobs. Jobs will also be published in the magazine. No search marketing for the portal yet, though.
Related:
- Deccan Herald’s Jobs Portal Is Live
- Cybermedia To Invest More Money In IT Jobs Portal